Bettomax is our biggest African client and they operate in three different African countries:

• Liberia
• Equatorial Guinea
• Cameroun

Equatorial Guniea is their biggest operation with approximetly 3000 online users daily, which is by far the largest number of any Evona client.
Equatorial Guniea is closely followed by Liberia which averages around 2500 online users on a daily basis.
Another interesting fact about these two markets is that they use multiple currencies for their operation.

Liberia uses Liberian and US dollar while EGI uses Central African Franc and US dollar. Liberia is the only Bettomax market that uses street sellers with POS (Sunmi) devices, currently 150 is on the street and this number is going to grow to 300 in a couple of weeks.

Bettomax is already one of the most important clients and with their current growth rate they have prospect of becoming the biggest client, which is why it’s important to help them with their efforts and support their operation constantly.
Having in mind all their potential and growth in this year, we wanted to share details so all of us actually understand that African markets are really serious and require our full and undivided attention.

Let’s take their shops as an example: the size, interior decor and equipment makes them competitive even in highest European standards.